Engaging - and growing - a sports-savvy audience through conceptual video and social content
Creating stand-out social and branded video content for global sports betting platform Betway, ensuring that the brand gets noticed – for all the right reasons – in a sports-saturated environment.
SERVICES
Channel Strategy, Integrated Creative, Long Form Social Video, Short Form Social Video, Static Social, Photography, Paid and Organic Scheduling, KPI Reporting
Engaging - and growing - a sports-savvy audience through conceptual video and social content
Creating stand-out social and branded video content for global sports betting platform Betway, ensuring that the brand gets noticed – for all the right reasons – in a sports-saturated environment.
SERVICES
Channel Strategy, Integrated Creative, Long Form Social Video, Short Form Social Video, Static Social, Photography, Paid and Organic Scheduling, KPI Reporting
Boosting Betway’s online presence, and appeal, via cut-through creative
Online sports betting is a hugely competitive sector with major global brands vying for the same audience’s loyalty and attention. So developing video and social content that differentiates your brand from its rivals is key to achieving engagement and cut-through.
It was this approach that helped us win our first competitive pitch for Betway’s 2024 Cheltenham Festival video content. Built around the insight that, in the run-up to the festival, it’s all that horse racing fans can think about, we allowed the festival to invade mundane, real-world moments that consumers would readily recognise, adding a quirky and surreal touch to their daily routine.
We followed one pitch win with another, creating social video content supporting Betway’s Your Rewards Every Week campaign. Here we contrasted the disappointing rewards that many brands and services offer customers with Betway’s excellent weekly rewards packages. All under the watchful eye of Betway’s football brand ambassador Roy Keane.
These successful pitches led to 7C3 being appointed Betway’s social agency without a pitch. In the 12 months since our appointment we’ve evolved the brand’s presence, look-and-feel, and tone of voice to help differentiate them in their key social channels. And have the KPIs to prove its effectiveness.
The results
Our ‘Cheltenham Everywhere’ film is Betway’s most watched long form video on YouTube with 300k+ views. To maximise return, the film was re-edited for use in social channels and, as an evergreen content piece, re-used to support the brand’s marketing for Cheltenham 2025.
In the last 9 months, 7C3’s management of Betway’s social channels has seen a +4.8% rise in impressions, +8.9% increase in engagements and an impressive +75.1% increase in followers.
Why it matters.
7C3’s work across Betway’s video and social content demonstrates the impact original, differentiating creative, connected across multiple channels, can deliver.
